How we work
Audit → Strategy → Execution → Reporting.
The same four-step methodology behind every service line, whether it's a one-off audit or an ongoing retainer.
Audit
Week 1–2, or Days 1–10 for a fixed-scope one-off
We check what's actually happening on your site — crawl data, indexation, rankings, competitors, and whatever's specific to the service you've bought — before recommending anything.
Strategy
Week 2–3
Findings become a prioritized plan: what gets fixed or built first, in what order, tied to the KPIs the service is meant to move.
Execution
Week 3 onward — ongoing for retainers, per the stated turnaround for one-offs
The scoped deliverables get built, written or placed — nothing added to scope without a conversation first.
Reporting
Monthly for retainers; at delivery for one-off work
What was done, what moved, and what's next — mapped directly to the KPIs named on your service page.
Retainer reports arrive by the 5th business day of the following month. One-off deliverables arrive on the turnaround stated on their page. Cancel a retainer any time with 30 days' written notice.
See how this applies to your service